Who we are
Founded by Chandler Rich & Jack Nguyen, Westar was built to help local businesses in Northwest Arkansas grow with clarity, not guesswork.
Westar Brand & Marketing Development is a full-service marketing agency. We specialize in helping small to mid-sized companies in Fayetteville, Rogers, Bentonville, and Springdale build strong brands and grow their customer base through strategic digital marketing.
The Problem We Solve
Many local business owners are experts at what they do. Whether that’s running a restaurant, managing a retail store, or prodivings professioanl services. But when it comes to marketing, even strong businesses can struggle to translate their quality and reputation into a clear, effective online presence.
Too often, marketing efforts feel scattered, reactive, or disconnected from real business goals. Websites exist, but don’t convert. Social media is active but inconsistent. Visibility increases, but growth doesn’t follow.
That’s where we come in. Westar helps local businesses bring clarity and direction to their marketing. We align strategy, branding, and execution so every effort supports measurable and sustainable growth.
What Makes Us Different
At Westar, we don’t start with tactics; we start with understanding. Every engagement begins with a clear picture of your business, your goals, and your market before any execution takes place.
While we leverage modern digital tools and data-driven strategies, our approach is grounded in real relationships and local insight. You’re not handed a one-size-fits-all plan or passed off to a generic process. Every strategy we build is tailored to your business, your audience, and your budget.
That means clearer priorities, more intentional execution, and marketing efforts that actually support long-term growth.
Not just short-term activity.
Clarity comes before action. A short consultation helps determine what actually matters.